http://marketing-advertising-promotion.com/promo-blog develop business Wed, 21 Jul 2010 12:53:41 +0000 http://backend.userland.com/rss092 en The evaluation should focus on two key areas but could include more:  (1) The Communication Effects - Is the  intended message beingdelivered effectively and to the intended audience? (2) The Sales Effects - Has the campaign generated the intended Salesfigures or growth?  (difficult to measure)  Next week we will expand these topics further ... http://marketing-advertising-promotion.com/promo-blog/2010/04/04/stage-5-evaluate-the-advertising-campaign/ These days there are a variety of advertising media to choose from and a campaign could use more than one. The key factors when choosing the right media include: a) Reach – what proportion of target audience will be exposed to the advertising? b) Frequency – how many times will the target customer ... http://marketing-advertising-promotion.com/promo-blog/2010/03/01/stage-4-decide-on-advertising-medium-for-campaign/ Spending alot doesn't guarantee success. Research suggests that clarity and simplicity of the message is often more important than the amount spent. The advertising message must be carefully presented to impact the target audience (customers).  Successful advertising usually has the following characteristics.. a) Meaningful - Customers should find the message relevant. b) ... http://marketing-advertising-promotion.com/promo-blog/2010/01/21/stage-3-determine-the-key-advertising-message/ The Budget will be determined by several factors associated with the objectives listed above plus many more. Primarily the role of advertising is to create demand for either a product or service but advertising is also used to bring awareness, in the commerial sense (business), the moral sense (often charity ... http://marketing-advertising-promotion.com/promo-blog/2009/12/21/advertising-campagn-stage-2-set-the-budget/ First we need to think about what you want from your advertising campaign. We need to set some objectives and goals. We should think about what you want to acheve? Generally, wether it be advertising or promotions (both forms of Marketing) the associated objectives fall into 3 categories; 1)  To inform -  e.g.   tell more ... http://marketing-advertising-promotion.com/promo-blog/2009/11/21/advertising-campaign-stage-1-set-objectives/ Stage 1  :   Set Objectives Stage 2  :    Set the Budget Stage 3 :    Determine the key  Advertising Message Stage 4 :   Decide which Advertising medium to use Stage 5 :   Evaluate the Advertising Campaign Next week we will expand these topics further and include fresh info and ideas on Marketing-Advertising-Promotion. http://marketing-advertising-promotion.com/promo-blog/2009/10/27/key-elements-of-marketing-advertising-promotion/ We all know that good Promotions with the right merchandise can be an effective tool for generating motivation from a buyer. The right Promotional products can add real value to a brand allowing for higher investment leverage. Example: Let's, Say you buy a branded merchandise product for $2 that has an apparent value of $10. You get a value adding ... http://marketing-advertising-promotion.com/promo-blog/2009/09/14/promotional-products-for-value-adding-promotional-campaigns/ Any small business owner will understand the anxiety you feel whenever you release an advertisement for your company. The then impending agony of waiting around for that phone to ring, only to find silence. Sounds like you? Have you ever been waiting for the stampede of people coming to your store, all ... http://marketing-advertising-promotion.com/promo-blog/2009/07/04/marketing-advertising-promotion-an-introduction/ Welcome to our first post for the Marketing advertising and promoton Blog. We will be interacting with you shortly, with tips and advice for novice and experienced business marketeers. We choose these words because thats what is all about. Marketing, Advertising and Promotion We look forward to our time together. http://marketing-advertising-promotion.com/promo-blog/2009/05/26/hello-world-2/