Stage 5 : Evaluate the Advertising Campaign
The evaluation should focus on two key areas but could include more:
(1) The Communication Effects – Is the intended message beingdelivered effectively and to the intended audience?
(2) The Sales Effects - Has the campaign generated the intended Salesfigures or growth? (difficult to measure)
Next week we will expand these topics further and include fresh info and ideas on Marketing-Advertising-Promotion.
Posted in: Advertising, Marketing, Promotions, TV Advertising