Marketing – Advertising – Promotion

First we need to think about what you want from your advertising campaign. We need to set some objectives and goals. We should think about what you want to acheve?

Generally, wether it be advertising or promotions (both forms of Marketing) the associated objectives fall into 3 categories;

1)  To inform -  e.g.   tell more customers about a new product or service

2) To persuade – e.g. encourage more customers to switch brands

3) To remind – e.g. To remind more customers/buyers where to find your or your product.

Tags: Advertising, Advertising Campaign, Business marketing, Customers, Promotion, Promotions
Posted in: Advertising, Marketing, Promotions